A good portfolio

A Good Portfolio, is what defines every professional, no matter how good you look or how smart you sound, if you don’t have a good portfolio to back you up, you will hardly be hired.


There are many concepts of what a proper portfolio should look like, Craig Stewart wrote a few tips for a perfect design Portfolio, some of his tips are:

  • 20 pages if its a physical one and 30 if its online
  • Only include work that are compatible with the position you are applying for
  • Include descriptions of the work
  • Show/mention all your skills


Luke O’Neill wrote in tips for a killer design portfolio:

  • Only show your best work
  • Start and end with your best pieces
  • Get an Online portfolio
  • Let your work speak for itself
  • Also show self initiated work


Scott Rothstein in a video on How to Submit Your Portfolio said:

  • Only show your best work
  • Clearly show role
  • Describe the work you show
  • Keep it updated


I do agree with the listed contributions and I add my own personal suggestions:


Show your best, and the rest

Do highlight your best work, and preferably, if your focus is logos, do a good display of your logos, but also, do show what else you can do, without having to make it the main attraction. Let’s say you have 20 good logos to show on your portfolio, give each logo at least one page, and if you also design posters, you can show 5 posters in one page for example with a title like “other designs by me”.


Brand your Portfolio

As a company or as a freelancer, make sure you logo is being well used, proper footers & headers, great use of typography, explore patterns for backgrounds if possible, show us your colors, but don’t do it in a way the it distracts us from looking at your work.


Find the best way to display

Showing just a logo(if that’s what you do) isn’t enough to sell your skills. People like to understand the story, what was asked? How did you get to that logo? Maybe even show your sketches, and mainly, use high quality mockups to display them.


Do you have a different opinion or relevant contributions? Let’s talk about it.

1 Comment

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    March 18, 2019

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